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Those who: - Are fascinated by the evolving dynamics of the digital world and its impact on public relations and marketing. Enjoy leveraging digital platforms to craft and disseminate compelling stories that resonate with diverse audiences. - Are keen on analysing trends and data to strategise effective marketing campaigns. Appreciate the integration of technology and creativity in crafting engaging content and driving consumer engagement. -Desire to work in a fast-paced environment where digital strategies can be applied to real-world challenges and opportunities in public relations and marketing. -Value the importance of critical thinking in evaluating the effectiveness of digital campaigns and navigating the complexities of media influence. -Are interested in interdisciplinary learning that combines insights from technology, business, psychology, and media studies to enhance strategic communication skills.

Those who: - Want to work in the Creative Industries and enjoy letting their imagination run wild. Enjoy thinking critically about the relationship between the film and media industries and how we make meaning about the world. - Are passionate about film as an art form, both in terms of understanding its history and diversity, and in creating their own short films. - Enjoy working collaboratively with their peers to complete projects based on real life working scenarios. - Want to learn about the variety of different ways of working in film, from screenwriting to cinematography, directing to editing, and all things in between.